Wild

Statistics show Americans spend an unhealthy 90% of their time indoors. Camping is a great way to get outdoors, but planning a trip can feel daunting because there isn't an easy one-stop place for doing so. The Wild app concept was created to make the entire camping experience—from researching, to booking, to exploring—more seamless and customized. I conducted user research, concepted, prepared prototypes, ran user testing and designed a final app with a full user flow. Wild shares an adventurous and vintage tone to get campers excited and nostalgic about nature. Many of the photos are from my own camping trips.